Link Building with Google Image Search
Quick link building tip: This one comes from a friend of mine at PushON (@kieronhughes) and is one that i have become particularly fond of in the last few weeks. It came about with the recent updates to Google Image search and involves using your companies branding. The first thing you will need to do is go to Google Image search. Once you are here you will notice a new icon displaying in the search bar as shown below.
… or at least fans. Fans can have huge impact on the performance of a business. You only have to look at Apple and see how effective it has become in getting its fans to promote its products. For smaller businesses or lesser known brands this is more difficult to achieve but there are ways to get happy customers to endorse you online. These include:
Ask for Feedback and Reviews Directly
This where many of us struggle but you have already done the hard part. You have essentially asked someone to buy your product or service so why not ask them to review it? People are often more than happy to do this as long as the process is easy to complete and short. Some thought should also be given as to what stage you will ask your customers for these. A friendly note on an invoice, a follow up email or on the telephone or all popular methods.
Provide a Platform
This is the crucial part. You need to decide on the right platforms for which to get your customers to leave reviews. Certain platforms will be more suitable than others for your target audience. Think about their needs and where you will get the best coverage.
It’s been a while, ok a long while since my last post but today i wanted to share with you a really thought provoking video that i came across while browsing TED. For those of you who have not come across TED (where have you been) it is a collection of videos/presentation on everything from architecture to Oysters. It’s truly amazing and i can only describe it as the Discovery Channel on steroids.
Anyway back to today video, entitled ‘Why Work Doesn’t Happen At Work’. It is Jason Fried’s (as the title suggests) take on why work doesn’t actually happen in work. For me many of the things he discusses ring true and i particularly like his statement about Twitter being the new fag break. His points on meetings and liberal work methods are particularly interesting. Its often apparent, for example, how much more liberal working methods are in our industry compared to others. This is one of the things i love about working in the SEO industry.
Infographics are the in thing at the moment and its not hard to see why. They summarise a process or complex data in a fun, more meaningful and attractive way than your standard graph or graphic. Like many new internet related things they have become extremely popular in the SEO field. In this post i thought i would share some of the infographics that help explain the SEO process.
On wednesday i was lucky enough to attend the first Search Analytics and Social Media conference (SAScon) in Manchester. It was an incredible day and the PushON team and i were able to meet some great people. While there i thought i would capture a few pictures and share them with you. There are of course a number of people live blogging on the event and you can see notes from some of the talks here.
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for the more detailed images checkout my Flickr set:
http://www.flickr.com/photos/markmayne/sets/72157623833066505/
Like most website owners i get a fair few emails each week from companies trying to sell me SEO services. These emails usually go straight into the trash but this one that i received today stunned me. I thought it deserved a bit of attention so im going to share it with you.
SEO Services
We would like to get your website on first page of Google.
All of our processes use the most ethical “white hat” Search Engine Optimization techniques that will not get your website banned or penalized.
Please reply and I would be happy to send you a proposal
