Advanced SEO Audits
Having a great website is one thing but marketing it in an effective way is another. In today’s climate SEO is not only about achieving strong rankings but also delivering a strong return on investment. This focus is at the heart of all the services i offer including my new advanced SEO website audits.
Any good SEO campaign will begin with a review of a companies website. This is to ensure that is built to the correct standards and provides a search friendly platform from which to achieve rankings from. This process involves checking the websites coding and reviewing the sites indexing capabilities. Many companies have in house developers and designers and so where i come in is by providing consultation. I not only deliver an in depth report but can also consult with your team to achieve the desired results.
Once your site has been reviewed i will research and identify opportunities to help improve your sites visibility in search. This will help you to achieve visibility for a range of relevant key terms and in turn a good return on your marketing investment. Each report is bespoke and built upon my many years of experience within the field. A number of high end tools are also used to help provide useful insights.
What’s Included in my SEO Audit
Each audit is completely bespoke however each one will cover at the very least the following:
Technical Analysis – A comprehensive review of your websites code to ensure that it conforms to search engine guidelines.
Top Level Keyword Analysis – This covers the top level pages within your site and reviews the effectiveness of your targeting. Suggestions are made as to which terms you should be targeting.
Link Analysis – This is the number, quality and diversity of links pointing towards your site. These will be compared to your competitors to see how you are performing.
Short Competitor Analysis – A review of who is competing in your search space and how you compare to these.
Content Analysis – A review of your websites content and how this can be improved.
Not Just an Audit
For an audit to be of value it needs to provide clients with actionable points. These are things that you can go away and do to fix your existing problems. Without these an audit is useless and this is the area i can help to provide real business benefits. I also offer further consultation and deliver a full road map for achieving long term results.
Audit Pricing
The cost of an advanced SEO audit varies based on a number of factors. These include the scale of your project, your current positioning, the size and competitiveness of your market and finally the level of consulting your require. Audits start from £450 and generally speaking clients with big brands looking to compete in highly competitive sectors can be expected to be charged up to £3000.
