Case studies are often an overlooked tactic in SEO however they can be used to great effect if implemented properly. I mean you only have to look at the number of SEO companies themselves using this tactic on their own sites. For example see how we achieved top rankings in three months etc. This is not only great for driving traffic but also provides reasons as to why customers should use you. Anyway the case study tactic is something we aim to play with in some form on the latest episode of The Factory for K3. This is different in the fact that it is a video case study. It is showing, in a humorous way how there product can be used in a manufacturing environment using a real life client. This is of course of great interest to potential buyers and is done in a fun and exciting way. The different with this example is that its done in a funny style that it appeals to a wider more general audience.

I think the new approach is going to open up some exciting opportunities for us as it gives a user a more specific reason as to why they should watch the video. Before we were using a range of social media tools and approaches based on the humour whereas the video case study will target people directly interested in manufacturing ERP systems. Before we were targeting specific interest groups but not providing a reason to watch which is as clear as this. It will of course only be able to be deployed in some locations but I think we will be able to improve the already great conversion rate.

The latest episode which will be used for the case study was launched today and is entitled ‘David’s Management Fail! Manufacturing ERP System Success (The Factory Eps 4)’. You can see the video below but for full length episodes you will need to head over to the Factory mini site.

Hope you enjoy it and I will keep you up to date with the results.