Keyword Analysis & Research
Every good search marketing campaign should begin with a keyword research phase. This is the process of identifying a range of search terms that people might use to find your business or service. Identifying these words or phrases is often more difficult than you may think as it requires a good understanding of both your chosen market place and the online domain. Your keyword selections are also crucial to the success of your campaign and some serious time and effort should be invested in this area.
If done correctly your keyword research can help to generate new business leads or sales from a variety of search terms. Having said this there are are number of factors to consider. First and foremost is competition. It takes time to rank for more generic key terms because they are often more competitive. More generic terms also tend to convert at a lesser rate than more specific terms. This is because people know exactly what they want when using specific search queries. Other considerations include relevancy and locality.
My approach to keyword research has been refined through years of experience and as a result i am able to accurately provide clients with high potential search terms. These can then be refined and monitored over the course of a campaign. As an SEO consultant i am able to offer keyword analysis reports as part of my consultation services or as a one off research piece. For pricing and further information get in touch using the form found on the right hand side.
