Ok so I changed the title from a famous Stereophonic’s song called Mr Writer but anyway what’s important is, is that its not misleading. Have you ever been on a social book marking site and read a title and thought that sounds interesting so I will take a look. Of course you have but when you arrive on the page its not exactly what you were looking for. In some vague way it’s relevant but in essence you can’t help but feel it’s a wasted click. Creating such titles used to be an effective tactic to drawing readers to you site however in recent times it has almost become frowned upon.

This is not the best example I have come across but at short notice this is the best one I could find. To start with it looks fairly legitimate but when you read the full story you see its very misleading. Effective though as you can see by the number of Digg’s it got.

I think the increase in such tactics has lead to a kind of information pollution. After all these stories usually get well indexed which means people are not necessarily being provided with relevant search results. This is of course something that nobody wants so what should be done? Well what many fail to realise is that you can in face create very engaging and well-written titles that in fact do not mislead people. There are some great examples out there. Titles like top 10 for example are usually quite relevant and tell the reader exactly what to expect. There of course many better example than that so if you do have any then please send them in or if you have found any nightmares then please do the same.